Hublot opens its 10th boutique in the USA (Houston), with the cutting of the ribbon featuring an exclusive appearance by Scuderia Ferrari, represented by Felipe Massa, in Texas for the Grand Prix.
Hublot celebrates the occasion by unveiling the "Big Bang Ferrari Texas".
Hublot's explosive growth continues. Today, 13th November 2013, marks the opening of the 10th Hublot boutique on the North American continent* located at the prestigious Galleria Mall in the heart of Houston, Texas.
To mark the occasion, Scuderia Ferrari, for which Hublot is the Official Watch, is making an exclusive are appearance, via its representative, driver Felipe Massa, appointed to cut the symbolic ribbon. Tomorrow will see him line up on the starting grid of the Circuit of the Americas behind the wheel of his F1 car.
This opening is also a first for the new Hublot boutique interior concept in the USA. A warm, elegant concept developed entirely in-house at Hublot. Covering around 50 square metres, the Houston boutique reinterprets the concept of fusion so dear to the brand, but with a new combination of materials including silver brushed oak and wool for the floors, upholstered panels of silky fabric to cover the walls interspersed with details in black wood and chrome steel to highlight the windows. More details on next page.
Limited edition "Big Bang Ferrari Texas" - Only 50 numbered pieces
To celebrate the new boutique and the presence of the Scuderia in Texas, Hublot presents an exclusive edition: the Big Bang Ferrari Texas. More stylish, more mechanical, the design of this watch traces a direct line straight through the DNA of both Hublot and Ferrari: sport, performance and technology, with one extra detail... a vibrant tribute reflecting the colours of the Lone Star State.
In navy blue, red and white, as seen on the state flag, the Big Bang Ferrari Texas features a bold titanium case (45.5 mm diameter), crowned with a cylindrical bezel in black ceramic which draws the eye down towards the UNICO Flyback chronograph movement (which can be reset at any time) visible through the sapphire dial. The UNICO movement, which is Hublot's 100% in-house chronograph movement, is comparable to a high-performance racing engine. It was selected, designed and developed by Hublot especially for the Big Bang Ferrari.
With no fewer than 330 components and a frequency of 28,800 Vib/H (4 Hz), it features a column wheel and a double horizontal clutch visible on the dial side, as well as an oscillating weight inspired by the design of a Ferrari wheel. As for the dial, the legendary prancing horse is featured discreetly in relief at 9 o'clock. A minute counter is positioned at 3 o'clock (completed by a yellow date window), and the hand and the style of the indexes are inspired by the counters in a Ferrari, perfectly in line with the Italian manufacturer's sport DNA whilst adhering to Hublot's graphic codes.
Complete with a Schedoni leather strap in navy blue and black rubber with tone on tone stitching, the watch is a tribute to Ferrari's iconic signature. The symbolic prancing horse appears discreetly on the back of the timepiece, only 50 of which have been produced. Power reserve of 72 hours and water- resistant to 100 metres. The concept extends to the aluminium presentation box, which is inspired by a valve support from an engine and features a built-in rotary system.
New interior concept for the Houston boutique There is a fusion of materials, but also a fusion of styles: in the more private spaces, gilded velvet is combined with a particularly elegant fabric to give a contemporary reinterpretation of sixteenth century mouldings. A brand new lighting concept has also been installed for the display cases, using focused beams of light to highlight the watches, movements and precious stones. The whole ambience is one of warmth and softness in shades of black and grey and featuring contemporary furniture, including sofas and armchairs in full-grain leather, all hand-made in Italy.
A range of light fittings including table lamps, wall lights and chandeliers, custom-made in Murano in Italy adds an artistic touch. Hublot commissioned craftsmen in Italy to produce exclusive silver-plated rounded glass panels to highlight the windows in the main rooms. Finally, the brand's key models have been reinterpreted on Pop Art-style canvases. The innovative and technological touch dear to Hublot is represented in the display cases featuring spatial motors, which enable you to view a watch from all angles, and the special liquid crystal glass panes which finely embellish the watch display cases on the walls.
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- Case 45.5 mm diameter in titanium
- Polished black ceramic, vertical satin-finished
- 6 H-shaped titanium screws
- Crystal Sapphire glass with anti-reflective coating
- Bezel lugs Black composite resin
- Lateral inserts Black composite resin with carbon insert at 9 o'clock
- Polished titanium with black rubber insert
- Red lacquered Ferrari logo on the stop push-piece
- Case-back Titanium with sapphire crystal, antireflective treatment, blue, white and red transfer
- Water resistance 10 ATM, or 100 metres
- Sapphire with white Hublot logo transfer
- Rhodium-plated Ferrari prancing horse and satin-finished rhodium-plated
- indices with blue coating
- Satin-finished rhodium-plated with blue coating and white SuperLuminova™
- Blue and white chronograph, red minute counter
- UNICO HUB1241 entirely developed and produced in-house by Hublot
- Automatic Flyback chronograph with double clutch and column wheel visible on the dial side
- Date Yellow window at 3 o'clock
- Power reserve Approximately 72 hours
- Strap Navy blue Schedoni leather sewn onto black rubber with blue stitching
- Clasp Titanium with deployant buckle