The latest model of 88 RUE DU RHONE, the Swiss brand associated with the cinema, comes on stage. Both timeless, thanks to its classic design, and distinguished appearance, Double 8 Origin Automatic Black Shadow will appeal to its public: a new demanding and refined generation of watch lovers. Luxury is not reflected in its price, but rather in the features of the timekeeper: a deep black dial heightened by finely designed Roman numerals, a central motif comprising an interlaced figure 8 guilloché decoration, and an automatic winding movement, whose visible balance also bears the number 88.
The model is displayed in a 60-second film. A minute during which the whole universe of the young Swiss watch Brand can be appreciated: traditional know-how, modernity, creativity but also mystery, fun and its love for the cinema. 88 RUE DU RHONE has meanwhile quite naturally become the official partner of BAFTA – the British Academy of Film and Television Arts – which rewards excellence in the profession.
Actors of their own lives, dynamic and urban, the lovers of the Brand will find in Double 8 Origin Automatic Black Shadow, a watch model in their image. Exuding the energy of assured character, this 42mm model is both powerful through its large round polished steel case, mounted on black leather, and refined through its silver Roman numerals and the details of its design. Making an impressive contrast, the bright red seconds hand with its counter weight in the form of an 8 stands out from a deep black dial, decorated with a discreet motif of interlaced figure 8s and pierced with a date window at 3 o’clock. The brand exploits its lucky number down to the finest detail. Thus the fortunate owners of this timekeeper will discover the “88” signature engraved on the crown, the name of “RUE DU RHONE” on the side of the case and on the case back. Finally, the movement’s oscillating weight is also decorated with a monogram portraying the 8s progressively reducing towards infinity.
A contrast of audacity and discretion, Double 8 Origin Automatic Black Shadow will appeal to lovers of watchmaking looking for a new form of luxury: Swiss quality, design and accessibility. 88 RUE DU RHONE, a new era, a new generation, a new luxury.
88 RUE DU RHONE, WHERE TIME BEGINS
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Movement Automatic, Cal.11,5", 25 jewels
Functions Date window at 3 o'clock
- Stainless steel
- « RUE DU RHONE » engraved on the case side
- Diameter: 42mm
- Thickness: 9.7mm
Crown Stainless steel – fluted with 88 monogram
Crystal Sapphire crystal
Dial Black, decorated with a fine 8-filigree motif
Indexes Silver Roman numerals; white transferred « 88 RUE DU RHONE » logo at 12 o’clock
Hands Red seconds hand with 8-shaped counterweight
Case back Snapped, with 8 engraved 8-shaped hour markers and sapphire crystal unveiling the oscillating weight with decorated with 88-lacework motif
Strap Black leather with alligator padding; stainless steel ardillon buckle
Water resistance 50 m / 165 ft